Over 25 years of industry experience

We are a family-run, locally owned business that has been operating on Vancouver Island since 1997. With 3 generations and counting working at The Floor Store, we strive to provide the island’s best product selection and competitive pricing. Most importantly, we strive to share what we’ve learned over the years with you.
Outdoor view of The Floor Store's physical location.
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Locally owned and operated

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Extensive product knowledge

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Superior quality of installers

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Competitive product pricing

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Product manufacturer guarantee

Graphic of a map with a large yellow location pin.

Locally owned and operated

Graphic of a man with a wrench and wheel cog on each shoulder

Extensive product knowledge

Graphic of three flooring panels and measuring tape

Superior quality of installers

Graphic of a hand holding a credit card

Competitive product pricing

Graphic of a smiling man with a speech bubble showcasing an exclamation mark

Product manufacturer guarantee

Meet our team

Headshot of Jeff Matson

JEFF MATSON

Owner/ Sales

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Born and raised in Parksville, BC, Jeff continues to carry out his family’s legacy in the flooring business. With over 20 years of experience ranging from installation to sales, he knows the ins and outs of the industry. When he’s not at The Floor Store, you can find him riding his motorcycle, playing volleyball or spending time with his family.

Headshot of Erica Upshaw

ERICA UPSHAW

Office manager

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Erica comes to us from Nanaimo. With more than a decade in the flooring industry and office administration, she is a natural fit to support our sales team. When she isn’t holding down the fort at our showroom you can find Erica with her family camping and exploring Vancouver Island.
Headshot of Corey Michalchuk

COREY MICHALCHUK

Sales

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Corey is a Parksville local who has over 15 years of experience working in the flooring industry. When he’s not helping clients find their perfect flooring solution, you can find him mountain biking on Vancouver Island.

BRENT JOSSUL

Commercial & Residential Sales

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A Island boy born and raised. Brent has been in the construction industry for 20 years and has an extensive background in commercial, multi-unit developments and single family homes. You will find him on the golf course, riding his chopper or socializing with friends if you catch him in the wild.